Social media influencers get real attention

When the founder of Twitter gets his luggage tied up, everybody listens…

Evan Williams is a real person that has a lot of Twitter followers, like over 1 Million. Little moments like sharing frustrations about poor baggage handling by an airline have real consequences.

Something to consider, how to leverage the voice of such influencers in a positive direction for your brand. A group called 140 Proof is building an advertising platform that will focus on targeted ads on the Twitter platform using influencers like Evan.