Broadcast the cruise experience from the customer point of view

Thinking about how a cruise company can use Twitter:

What kind of content would a cruise company publicize in real-time?
Rather than have deals, travel tips from a blog expert, or new ship/itinerary info — elevate the cruise experience form the perspective of your cruise fans and share it with fellow cruise followers. Cruise ships are always sailing with cruisers that want to share their travel experience in real-time. Even if it’s as simple as a roll call soap box platform, at least you capture the enthusiasm of individuals that want to celebrate with peers about your brand.

Sept 2009 survey: Brand monitoring was an important aspect of Twitter usage as well, among the companies surveyed, though publicizing new content was the top activity. About one-quarter of companies were using the microblogging site for customer service or gathering customer feedback.